Up to 40% Off* Select Styles
Up to 50% Off* the James Allen Collection
Up to 40% Off* Select Styles
INTRODUCING THE CLEAR CUT:

BLUE NILE’S WHITE-GLOVE SERVICE FOR NATURAL DIAMONDS AS PERSONAL AS THE MOMENT IT CELEBRATES.

The Clear Cut offers Blue Nile's clients expert guidance to select natural diamonds through GIA trained experts, personalized curations, and world-class technology.

Thoughtfully designed engagement rings beginning at $10,000.
ABOUT US

The Clear Cut is widely recognized as the leading digital authority on natural diamonds, offering Blue Nile clients a private, highly personalized experience from discovery to proposal.

Founded by fourth-generation diamond expert and GIA Graduate Gemologist, Olivia Landau, and Entrepreneur, Kyle Simon. The Clear Cut is redefining the natural diamond experience through unmatched expertise, a curated approach, and white-glove service.
THE PROCESS

CHAT WITH AN EXPERT

Meet 1-on-1 through a phone consultation with a GIA Graduate Gemologist to discuss style, budget, timeline, and your dream ring.

CURATED SELECTION FOR YOU

Receive a curated selection of hand-picked natural diamonds inside your personalized gem portal.

DESIGN THE RING

Work with our production team to customize every detail-from setting to finishing touches.
Digital devices showcasing a private diamond portal with a large diamond next to them.

YOUR OWN PRIVATE DIAMOND PORTAL

Every client receives access to a secure portal where your diamonds, expert notes, messages, and ring journey live in one place. Accessible anytime, anywhere.